Client: Susan G
Campaign Goals: To increase the number of ticket sales
Project Brief: Pop singer Susan G was set to release a holiday album in 2023- her most popular song off the album recieved over 50,000 streams. Part of the promotional strategy for this album was to throw a release party in collaboration with local sponsors and influencers.
Skills: Information Communication Design, Story Boarding, Video Editing
Softwares Used: Premiere Pro
01.
Video Ad
I conceptualized and produced a video that best encapsulated the vibe of the party to capture the attention of Susan's intended target guest list: women between the ages of 21-45 in the Seattle area.
This was used for Organic Social as well as a paid ads campaign to drive conversion and increase ticket sales.
Skills: Information Communication Design, Video Editing
Softwares Used: Premiere Pro
02.
Static Posts
I designed a series of static posts to communicate event details. All posts were designed for the same target audience in mind: women between the ages of 21-45 in the Seattle area.
Skills: Information Communication Design, Graphic Design
Softwares Used: Canva
